Mono Groova Branding
Pure Fun. Pure Groove.
For this project, I had the pleasure of designing the visual identity and event posters for MONO GROOVA, a DJ duo from Thessaloniki known for their high-energy, soulful sets.
Their music moves seamlessly from Disco, Italo, and Gospel to Chicago House, Deep, and timeless Classics. The challenge was to capture that eclectic blend of styles — powerful, emotional, and always dancefloor-driven — in a visual language that feels as bold and alive as their sound.
The logo followed a clean, minimal direction, reflecting the duo’s philosophy: no pretentiousness, no labels — just pure groove. To balance this, the posters embraced a playful, tongue-in-cheek approach: reimagining iconic everyday products — from cereals and ice creams to sun lotions and toothpaste — as “Mono Groova” editions.
This mix of elegant identity and witty visuals creates a brand that is both timeless and approachable, perfectly echoing the spirit of MONO GROOVA: energetic, soulful, and unforgettable.
Pure Fun. Pure Groove.
For this project, I had the pleasure of designing the visual identity and event posters for MONO GROOVA, a DJ duo from Thessaloniki known for their high-energy, soulful sets.
Their music moves seamlessly from Disco, Italo, and Gospel to Chicago House, Deep, and timeless Classics. The challenge was to capture that eclectic blend of styles — powerful, emotional, and always dancefloor-driven — in a visual language that feels as bold and alive as their sound.
The logo followed a clean, minimal direction, reflecting the duo’s philosophy: no pretentiousness, no labels — just pure groove. To balance this, the posters embraced a playful, tongue-in-cheek approach: reimagining iconic everyday products — from cereals and ice creams to sun lotions and toothpaste — as “Mono Groova” editions.
This mix of elegant identity and witty visuals creates a brand that is both timeless and approachable, perfectly echoing the spirit of MONO GROOVA: energetic, soulful, and unforgettable.