Branding 1767 beverages

Proud godfather and brand designer for this new beverage artistry 

logo design 1767 beverages, watermelon, strawberry

We owe our gratitude to Mr. Joseph Priestley, the inventor of carbonated water. By a fortuitous accident, he independently discovered a method of infusing water with carbon dioxide by suspending a bowl of water above a beer vat in an English brewery in the year 1767. This fascinating incident inspired the naming of our brand.

For our brand's visual identity, we chose a font reminiscent of the numbers seen on old hotel room doors, evoking a retro-vintage ambiance. When crafting the bottle design, our focus was on simplicity and clarity, with the label seamlessly integrated onto the bottle itself, conveying a sense of luxury. The subtle rhombus details throughout the design maintain consistency with our brand's essence.

We'd like to extend our appreciation to our dear friend Theodosis Georgiadis for generously providing all the photographs featured on this website and the 1767 website that we had the privilege to design.

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