Proud godfather and brand designer for this new beverage artistry
We all have to thank mister Joseph Priestley who invented carbonated water. Independently and by accident he discovered a method of infusing water with carbon dioxide after suspending a bowl of water above a beer vat in a brewery in England. It was the year 1767. That is the story behind naming the brand. Then we went for a font that resembles door numbers from old hotel room doors to give a retro - vintage feeling to the brand. The bottle design needed to be clean and straight forward, with the label printed ON the bottle itself giving it a kind of luxury feeling, and small rhombus details display consistency with the brand. All photographs on this website and on the 1767 website that we designed are courtesy of our dear friend Theodosis Georgiadis
