Proud godfather and brand designer for sports cards and memorabilia agency
Very proud to display such work. NBA was always a part of my life i finally had the chance to brand something that truly touches myself to the core. Reminds me of my childhood, my mothers’ place, my worn out basketball shoes. I hanged the Mj jersey back on my office wall, and faced this branding challenge with love and outmost respect.
Coming up with a name was quite the challenge because this market is very specific and speaks a certain language. Trace n' Chase was born after a lot of wordplays and out of the box thinking. The logo design is influenced by the numbers on the NBA jerseys, especially the ones from the 90's. Cards, brochures, bags, stickers, badges, member cards, social media templates and of course the web design were all part of the brand design for this trading agency.