Giving a strange memorable name and designing the logo for Yiannis.
Also, i am the one to blame for him shooting people..
How can you make something different for a photographer that is ...different than the others. Well, branding him and giving him a totally different name was my first thought and luckily it stuck with hi as well. Yiaio ( YIAnnis IOakkimidis) surely is a name to remember and i was fortunate that my crazy though was spot on on what he had in mind when he reached out to me saying " you are the only one that can offer me something i am not expecting.."