Branding Trace n' Chase
Proud godfather and brand designer for sports cards and memorabilia agency
Having the opportunity to work on this branding project for something so integral to my life has been an incredibly fulfilling experience. The NBA has always held a special place in my heart, evoking memories of my childhood, my mother's home, and my beloved, well-worn basketball shoes. As I hung the MJ jersey on my office wall, I was inspired to approach this branding challenge with a deep sense of love and utmost respect.
Naming the brand was indeed a formidable task, considering the unique and specific language that characterizes this market. After numerous playful wordplays and thinking outside the box, we birthed the name "Trace n' Chase."
The logo design is a direct tribute to the numbers seen on NBA jerseys, particularly drawing inspiration from the iconic jerseys of the 90s. This influence permeates every aspect of the project, from cards, brochures, and bags to stickers, badges, member cards, social media templates, and, of course, the web design. Each element was meticulously crafted to encapsulate the spirit of the NBA, reflecting the nostalgia, passion, and enduring love for the game.
Proud godfather and brand designer for sports cards and memorabilia agency
Having the opportunity to work on this branding project for something so integral to my life has been an incredibly fulfilling experience. The NBA has always held a special place in my heart, evoking memories of my childhood, my mother's home, and my beloved, well-worn basketball shoes. As I hung the MJ jersey on my office wall, I was inspired to approach this branding challenge with a deep sense of love and utmost respect.
Naming the brand was indeed a formidable task, considering the unique and specific language that characterizes this market. After numerous playful wordplays and thinking outside the box, we birthed the name "Trace n' Chase."
The logo design is a direct tribute to the numbers seen on NBA jerseys, particularly drawing inspiration from the iconic jerseys of the 90s. This influence permeates every aspect of the project, from cards, brochures, and bags to stickers, badges, member cards, social media templates, and, of course, the web design. Each element was meticulously crafted to encapsulate the spirit of the NBA, reflecting the nostalgia, passion, and enduring love for the game.